What We Do (Our Mission)
As a web-based media company, our mission is simple; to create easily accessible content and services that help microbusinesses and solopreneurs use technology and the Web to:
- more quickly launch and grow their business.
- streamline and simplify the operation of their business.
- connect and collaborate with other microbusinesses and solopreneurs.
Who We Are
I'm Michael Pollock, CEO of Solostream. I have more than a decade of small business sales, marketing and management experience in both offline and online environments. After launching my first online business in 1999, a business coaching practice, I taught myself graphic design and web development, as well as copywriting and web marketing. During that same time I also held a full-time sales position with a family-owned RV dealership in northeastern Connecticut.
In late 2004, I began to focus heavily on the topic of small business branding when I lauched the Small Business Branding blog. SBB grew in popularity and was later cited by Entrepreneur Magazine as one of the "cream of the crop" marketing blogs. I sold the Small Business Branding blog in late 2005 to focus on launching Solostream.
A native of central Ohio, I now reside in northeastern Connecticut, having been transplanted there in 1987 during my eight years in the U.S. Navy. I'm now officially a New Englander with a die-hard love for the Boston Red Sox, fresh lobster and a good debate. I'm also the proud father of Haley, a bright, horse-loving, 14-year-old girl with whom I spend much of my free time.
Why We Do What We Do
At heart, we exist for two reasons:
1. We love freedom. There's no greater opportunity in life than to be and become whoever you choose; to express yourself freely and fully; to impact the world in your own unique way; and to be compensated in equal measure to that impact. And that opportunity, we believe, is most readily realized through the start-up and operation of your own entrepreneurial venture.
2. We love the Internet and technology. We love it for its ability to add richness and simplicity to our lives. And we love it for its ability to connect people and bring them closer together, despite perhaps being miles apart.
10 Things We Care Most About (Our Values)
- Freedom - it's why we exist.
- Simplicity - makes it easier to focus on what's most important.
- Integrity - life is simpler when you understand and fulfill your commitments.
- Effectiveness - we want our stuff to get results for people.
- Human Relationship - we are many, we are one.
- Growth - it's the natural course of life.
- Beauty - we like things to look good.
- Leading-Edginess - we like fresh and new.
- Tech-Savviness - it's all about simplicity and competitive advantage.
- Pizza - we needed a #10 (and we really do love pizza).


